Digipak Research

Music Channels

KERRANG! TV

Average Daily Viewers - 100,000

Average Weekly Viewers - 518,000

Launched in 2001, KERRANG! TV plays predominantly British and American 'nu metal' and 'pop-punk', with exceptions of Rock, Grunge, Rap (rarely), and a few other genres. It has frequent set playlists and video countdowns, which are often guest hosted by famous rock musicians/bands; but most of its air-time is open scheduled: operated by text request. It is part of subscription packages on all platforms, which include Sky, Smallworld Cable and Virgin Media. Their devoted audience of rock fans is made up of 60% males and 40% females with Kerrang!’s demographic fall into social class D-C. The predominate ethnicity of the readership is white British with a target population of 16-24 year olds. The magazine’s psychographic is defined as ‘people who aspire to be respected among other people and people who wish to have a high paid job.’

MTV

Average Daily Viewers - 415,000

Average Weekly Viewers - 2,179,000

On of the first and foremost music channels, it began in 1981 and played nothing but music videos. Although it originally had no set genre, only playing whatever music videos they had for whatever music was deemed popular at the time. By 1991, Nirvana led a trend of alternative music hitting the charts meaning bands like Alice in Chains, Nine Inch Nails and Soundgarden received a vast amount of air-time. Subsequently, grunge and alternative rock had a rise in mainstream tastes,  and was soon followed by Pop/Skate-Punk like Green Day, The Offspring and Blink-182. By the turn of the millennium, however, the demand for rock acts was on the decline and MTV began airing Electronica and Pop more and more frequently, alongside reality TV and youth-targeted comedy which has now taken over. MTV now has seperate channels for the playing of Music Videos. According to MTV's own research, 54% of its audience is in the 12 to 24 age group. This group watches MTV an average of a half an hour to two hours a day.

SMASH HITS

Average Daily Viewers - 139,000

Average Weekly Viewers - 756,000

SMASH HITS! is a commercial british channel owned by Box Television (who also own KERRANG! and 4Music). The channel plays generic pop in various shows - like Chartbusters, which plays current chart music; along with 'pop classics' in shows like POP DOMINATION; and the occasional countdown show (So and So's TOP 10!). It earns a large amount of money by taking requests given by viewers via a premium rate number. The target audience is the mainstream, as shown by its focus on Pop Music. However, unlike channels like MTV and Viva, this channel focusses on the younger regions of this audience - which can be seen by the bright, bold colours used in the logo and the focus on less sexually orientated pop music videos.

VIVA

Average Daily Viewers - 885,000

Average Weekly Viewers - 3,987,000

Initially started by an independent company based in Germany as a middle finger to the likes of MTV. Ironically, VIVA was later bought out by MTV and distributed across Europe, finally landing in the UK and Ireland in 2009, replacing TMF. VIVA (UK & Ireland) has its own unique logo and broadcasts not only the usual music channel staple of countdowns and charts shows, but teen-favourite TV shows like 16 and pregnant, South Park and The Fresh Prince of Bel-Air.

GREATEST HITS TV

Average Daily Viewers - 70,000

Average Weekly Viewers - 361,000

The channel launched on 29 March 2010 on Sky channel 378 as Lava. Lava specialised in the Indie and rock music genres. Lava's remit was to provide a platform for young rock, pop punk and indie musicians, and features young unsigned music acts from around the United Kingdom. Lavas format allowed viewers to decide on the station's playlist through the use of a voting system which enables viewers to watch the videos they want to see. On 26 April 2011, Lava was rebranded as Greatest Hits TV.

Random Theory Stuffs

ADVANTAGES OF MUSIC CONSUMPTION FOR AUDIENCES
Try before you buy/30 second preview on iTunes
Free music - We 7, Spotify, LimeWire
Only one piece of hardware needed - iPhone, Sony Ericsson Phones
Suggestions - Genius on iTunes' ('If you liked this, you may like this)

Shawn Fanning made Napster
Cubase is top-notch/cheap-ish computer program for music production/recording.

DAVID GAUNTLETT Media Studies 2.0
In contemporary society audiences have a more sophisticated understanding of the media. They also have access to the means of production and are therefore becoming active users of the media, rather than passive consumers.

RICHARD SENNETT The Craftsman
In the 21st Century people are starting to make things and are becoming more creative. Websites like YouTube and MySpace have allowed audience to distribute their work. this has led to social well-being and increased self esteem.

WHEN AM I AN AUDIENCE?
When I listen to music on my Walkman - on way to and from school, just walking, talking if i'm with someone - PASSIVE.
In lessons - Talking, giving comments and replying to questions, writing, doodling - ACTIVE.
When I watch TV - Chatting with other people, laughing, doing work, watching, eating - PASSIVE.
When I play games on PS3 - Listening to music, chatting - PASSIVE.
When I watch YouTube videos - Leaving comments, liking/disliking/favouriting/sharing videos, laughing, chatting, listening to music, working - ACTIVE.
When I go to the cinema - PASSIVE.

VISIT BARB WEBSITE.

Music Video Directors/Iconic Music Videos

Jonas Ákerlund -
James Bond Theme - Moby
Smack My Bitch Up - The Prodigy
Whiskey in the Jar - Metallica
Beautiful Day - U2
Jump - Madonna
Telephone - Lady Gaga ft. Beyonce
Moves Like Jagger - Maroon 5
I Miss You - Blink-182
Me Julie - Ali G and Shaggy


Åkerlund was the drummer of the Swedish Viking/Black Metal band 'Bathory' from 1983-4. He first found fame as a music video director for Swedish pop act 'Roxette'. He became a 'mainstream' music video director when his video for The Prodigy's 'Smack My Bitch Up' sparked controversy for its depiction of drug use, nudity and violence, and has since worked with the likes of Britney Spears, Lady Gaga, Blink-182, Metallica and various others.

Michael Gondry -
Hardest Button To Button - White Stripes
Mad World - Gary Jules
Fell In Love With A Girl - White Stripes
"Too Many Dicks On The Dancefloor" & "Carol Brown" - Flight of the Conchords
Human Behaviour - Bjórk
Star Guitar - Chemical Brothers
Around The World - Daft Punk
Everlong - Foo Fighters


His career as a drummer in the French rock band 'Oui Oui', for whom he also made the music videos for. The style of his videos for Oui Oui caught the attention of Björk, who sought him out and asked him to direct  "Human Behaviour". He's also well known for directing films including 'Eternal Sunshine of the Spotless Mind' which received critical acclaim and for directing a Levi's 501 Jeans advert which, despite earning a record for the most awards won by a TV commercial, was never permitted on air due to 'suggestive content'.

Spike Jonze -
Sabotage - Beastie Boys
Oh So Quiet - Bjórk
Praise You - Fatboy Slim
Weapon of Choice - Fatboy Slim
Wonderboy - Tenacious D
Buddy Holly - Weezer


Spike Jonze has various alter egos - his birth name is Adam Spiegel and he performed in the original video for 'Praise You' under the name of Richard Koufey, before showing it to Fatboy Slim who approved of a full version. The video received awards for Best Direction, Breakthrough, and Best Choreography, at that years MTV Awards which Jonze accepted, still in character.

Weird Al Yankovic -
Does his own music videos, often directly parodies the music videos of the songs he's altered -
Fat (Bad - Michael Jackson)
Smells Like Nirvana (Smells Like Teen Spirit - Nirvana)
White and Nerdy (Ridin' - Chamillionaire)


While Yankovic's parodies generally don't include references to the original songs or artists, Yankovic's music videos have a tendency to parody the original song's music video in whole or in part. Most notably, the video for "Smells Like Nirvana" uses an extremely similar set (and some of the same actors to Nirvana's "Smells Like Teen Spirit". The two videos actually went head to head at the MTV Music Video Awards for Best Male Video!

See also - OK Go

OK Go has earned considerable fame for their creative but often low-budget music videos, most of which have been promoted through Internet video sharing sites like YouTube. Many of these have become viral videos; the 2006 video for "Here It Goes Again", in which the band performed a complex routine with the aid of motorized treadmills, has received over 50 million views four years later.
-Best Short Form Music Video (2007) for "Here It Goes Again"
-Most Creative Video (2006) for "Here It Goes Again"
-MTV Europe Music Awards:
Nominated: Best Video (2006) for "A Million Ways"
-Grammy Awards of 2012

Nominated: Best Short Form Music Video for "All Is Not Lost"

Thriller (John Landis)
 
For the 1984 MTV Video Music Awards, this video won three out of six of its nominations. "Thriller" won Viewers Choice, Best Overall Performance and Best Choreography.
The music video was listed as the "Greatest Video" on VH1's "VH1: 100 Greatest Videos" in 2001. MTV listed the music video as being the "Greatest Music Video Ever Made" on their list, "MTV: 100 Greatest Music Videos Ever Made" in 1999. In July 2011, the music video was named one of "The 30 All-TIME Best Music Videos" by TIME magazine.